The Beginning

What inspired us to take start UpTerra? Why disrupt the Agriculture industry? These questions and many more, answered in this 20 minute episode.

UpTerra CEO Steve Birch and Co-Founder Reza Givsan sit down for a straight talk on how it all started. Learn more about the history of the inspiration, the early science, and how it is all tying together today.

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Featured Hosts & Guests

Stephen Birch - CEO

Chief Executive Officer, UpTerra Corporation, Host

Steve Birch is a seasoned entrepreneur and operator with over 30 years of experience building and scaling businesses across aviation, technology, and medical manufacturing. He founded multiple companies, including one that reached $450M in revenue, and led three to public listings. A member of a third-generation corn farming family, Steve combines deep operational expertise with a personal understanding of agricultural systems. He has served on numerous public and private boards and brings a strong track record of value creation and execution. At UpTerra, he is focused on scaling a proven platform that delivers measurable benefits to farmers.

Reza Givsan

Co-Founder & CTO

Reza Givsan co-founded UpTerra and oversees all technology development. He is an inventor on UpTerra’s patents and leads the research team behind TerraFlow, a system that structures irrigation water using vortexing and frequency imprinting to improve plant uptake and cut waste. Reza’s work explores how motion and vibration change water at the molecular level. At UpTerra he turns those insights into devices farmers can use, guiding product engineering and collaborating with growers and scientists to refine the technology.

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