UpTerra Executive Chairman Roland Vandermeer sits down with CEO Steve Birch for a straight talk on why he is backing frequency farming at scale. Roland shares what he sees in the market, why water is the pressure point for growers, and how a frequency based approach can change field performance without adding more inputs. Steve breaks down what the team is seeing in the field, how the system works on real farms, and why growers are returning for more acres.

Chief Executive Officer, UpTerra Corporation, Host

EVP Corporate Strategy

Roland Vandermeer provides strategic guidance and vision for UpTerra. He has more than fifteen years of experience investing in water, agriculture and energy. UpTerra combines ancient principles with modern science to structure irrigation water, infuse it with targeted frequencies and add digital amendments—a system he helps refine and bring to market. Roland explains the technology using simple analogies, noting that spinning water like rain adds a charge and vitality that stagnant water lacks. At UpTerra he shapes corporate strategy, builds partnerships and mentors the leadership team as they scale the technology to more farms.